STEP-BY-STEP GUIDE: HOW TO INSPECT RICH RESULTS WITH THE URL INSPECTION TOOL

Step-by-Step Guide: How to Inspect Rich Results with the URL Inspection Tool

Step-by-Step Guide: How to Inspect Rich Results with the URL Inspection Tool

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Here’s a step-by-step guide to inspect rich results with the URL Inspection Tool in Google Search Console (GSC):



Step 1: Log In to Google Search Console



  • Open your browser and go to Google Search Console.

  • Log in with your Google account and select the property (website) you want to inspect.





Step 2: Navigate to the URL Inspection Tool



  • On the left sidebar, click on "URL Inspection".

    • This is where you can enter specific URLs from your website to get detailed insights.







Step 3: Enter the URL to Inspect



  • In the top search bar of the URL Inspection Tool, paste or type the full URL of the page you want to inspect.

    • Ensure the URL is complete (e.g., https://www.example.com/product-page).



  • Press Enter to initiate the inspection.





Step 4: Check the Indexing Status


Once you enter the URL, Google Search Console will show the following:

  1. Indexing Status: Whether Google has indexed the page or not. It will display something like:

    • "URL is on Google" (the page is indexed and eligible for ranking).

    • "Crawled - Currently not indexed" (Google crawled it but hasn’t indexed it yet).

    • "Noindex" (the page is blocked from indexing by a noindex directive).



  2. Crawl Date: The date Google last crawled the page.





Step 5: Inspect Structured Data (Rich Results)



  • Scroll down to the "Enhancements" section in the URL Inspection Tool.

  • In this section, you’ll find details about any structured data (rich results) found on the page.

    • It will show whether structured data is detected and which rich result types are available (e.g., Product, Recipe, FAQ).

    • If the page has valid structured data, it will show eligible rich result types.

    • If there are any errors or warnings, they will be listed with explanations.







Step 6: View Rich Results Preview


If the page has rich results eligible for display:

  • You’ll see a preview of how the page might appear in search results, including additional features like:

    • Ratings (for reviews or products).

    • Prices (for products).

    • Cooking times (for recipes).

    • Event dates (for event listings).







Step 7: Check for Errors or Warnings


If there are issues with the structured data:

  • Errors: These are critical issues that might prevent rich results from showing. Google will indicate which required fields are missing or incorrectly formatted (e.g., missing price, invalid date, etc.).

  • Warnings: These are less critical issues that may not block rich results but should be addressed for optimization (e.g., missing optional properties like image, rating, etc.).





Step 8: Inspect the Structured Data Code



  • For more in-depth analysis, click on "View Crawled Page" to see the HTML source code of the page as Googlebot crawled it.

  • You’ll be able to see the raw structured data markup (JSON-LD, Microdata, or RDFa) that Google has detected. This helps you identify and fix issues directly in your structured data code.





Step 9: Fix Structured Data Issues (If Any)



  • Based on the errors or warnings identified:

    • Correct the markup by adding or fixing missing required fields.

    • Ensure proper formatting for attributes like dates, prices, and ratings.

    • Add optional properties (e.g., image, sku, etc.) to improve the chances of richer snippets.







Step 10: Validate the Fix


Once you've made changes to your page’s structured data:

  1. Go back to Google Search Console.

  2. In the Enhancements section, click "Validate Fix" next to the specific issue you addressed.

    • This will trigger Google to re-crawl the page and check whether the problem is resolved.





  • Google will indicate whether the fix was successful or if issues persist.





Step 11: Monitor and Review Over Time



  • After validating the fix, Google may take a few days to crawl and reprocess the updated page.

  • Keep monitoring the URL Inspection Tool to ensure the page is indexed and eligible for rich results.

  • Periodically check for any new warnings or errors in the Enhancements section.





Summary of the Process:



  1. Log in to Google Search Console.

  2. Enter the URL of the page you want to inspect in the URL Inspection Tool.

  3. Check indexing status and see if the page is eligible for rich results.

  4. Review the "Enhancements" section to check the presence of structured data and identify any issues.

  5. If there are errors or warnings, fix them by editing the structured data code.

  6. Validate the fix to ensure Google recognizes the changes.

  7. Monitor the page over time for further improvements.


By following these steps, you can ensure your pages are properly optimized for rich results, improving visibility and potentially boosting traffic through enhanced search results.













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